Skincare & Fragrance · Australia

Aesop

China Market Presence Report · Updated April 5, 2026

China presence

Active community

Xiaohongshu + Douyin

Sentiment

Very Positive

↑ Growing

Counterfeits

Detected

Taobao / Pinduoduo

Trademark risk

high

China Trademark Office

Top insight this week

Chinese users are organically positioning Aesop as a 'pregnancy-safe luxury skincare' option — a category the brand has never marketed itself into. This organic positioning represents an untapped growth angle for the China market.

Full weekly report

This week's top Xiaohongshu post about Aesop received 4,200 likes. The blogger positioned the product as an alternative to La Mer, reaching an audience of 890,000 followers. Three action items are recommended...

→ File trademark opposition before May 2 deadline
→ Report 3 high-volume counterfeit listings (links attached)
→ Reach out to top KOL @skincare_diary_ (890K followers)

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Data sourced from public posts on Xiaohongshu, Douyin, Weibo, and Taobao. Updated weekly. · SinoSignal